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Ghana: SMEs Challenged to Embrace ICTs

According to an article published on AllAfrica Global Media , small and Medium Enterprises (SMEs) operating in Ghana and other parts of Africa have been urged to make use of modern technology to access global markets.

Image courtesy of franky242 at FreeDigitalPhotos.net

Ghana's chief director in the ministry of trade and industry, Nii Ansah-Adjei told CAJ News in Tema on the sidelines of a month-training workshop for women entrepreneurs that only through technology could enable Africa's SMEs to survive competition with their international counterparts.

He explained that one effective way for the local industry, especially small-scale businesses, to expand their goods and services and increase their cash flows was to target the foreign market.

He said since the private sector of every country thrived on the activities of small-scale businesses, Ansah-Adjei said there was need for African industries to devise technological ways to attract bigger markets.

“As an entrepreneur, your major goal is to go beyond your country and think of how best you can access the global markets, since it is the only platform to reap the full benefits of your businesses,” he said.

Ansah-Adjei said although the government was putting in place measures to support local industries in small-scale businesses, he said it it was up to entrepreneurs to discover ways to market their own goods.

Addressing the women entrepreneurs earlier, the Executive Director of National Board for Small Scale Industries (NBSSI), Lukman Abdul-Rahim, indicated that the training workshop was to enhance the capacity of female entrepreneurs.

Read more on AllAfrica Global Media

Original source: AllAfrica Global Media

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